How have you aligned content strategy with marketing goals in your previous projects or roles?

How To Approach: Associate

1. Talk about role as a content strategist/marketer.
2. Describe content strategy creation based on marketing goals.
3. Emphasize the tools, platforms, or processes used.
4. Detail the outcome or impact achieved.

Sample Response: Associate

At my role with XYZ Company, I led the content strategy for our product launch campaign in Q1 2019. The primary marketing goal was to drive product awareness and generate leads, so our content strategy was aligned accordingly.

We used Google Analytics and Customer Relationship Management (CRM) tools to identify our primary audience demographics and interests. Based on this data, we curated a multi-channel content strategy including press releases, blog posts, promotional emails, and targeted social media content.

I ensured the collaborative working of the content team, designers, and the social media team to create a cohesive message across all platforms. The product launch was a hit, and the campaign drove a 40% surge in website leads, indicating that our integrated content strategy successfully amplified our marketing goals.