I'm currently employed as a Content Strategist at WebCraft Agency, where planning website content is a major part of my role. Recently, I was responsible for planning the content architecture for a new business website.
We began by conducting a detailed audience analysis and keyword research, using tools like SEMrush and Google Analytics. Based on our findings, we crafted a comprehensive content strategy outlining the type of content, its layout on the webpages, and the SEO tactics to be implemented.
One innovative technique we used was pillar-cluster content model, which helped improve site architecture and SEO rank. Our team collaborated on content creation, with me overseeing the entire process to ensure that the content aligned with our brand's voice and market demands.
As a result of our efforts, the website's organic traffic increased by 35% within the first two months of launch, and our keyword ranking significantly improved. This project underscores the importance of a robust content plan for successful website development and growth.