In my role as Social Media Manager at DigitallyForward, we worked with a client looking to boost their online visibility in the crowded lifestyle space. We created a comprehensive social media strategy designed to engage with their core target audience. This strategy was multi-platform, involving Instagram, Facebook, and Pinterest.
In particular, we focused on cultivating a consistent brand message across all platforms, coupled with engaging storytelling through content and visuals. For instance, on Instagram, we used carousel posts for DIY projects, behind-the-scenes stories for a more personal connection, and ran a themed photo contest to increase engagement. We also implemented a regular posting schedule and used tools like Hootsuite to monitor metrics.
Our strategy resulted in a 40% increase in followers across all platforms over six months, and a 30% uptick in user engagement. We also saw a significant increase in website traffic traced back to our social media platforms. This success demonstrated the value of a focused, consistent, and engaging social media strategy in boosting online presence.