core-offering

Vocabulary Word

Definition

'Core-offering' refers to the main product or service that a company sells or provides. It's what the company is known for, such as Starbucks' core-offering being coffee.

Examples in Different Contexts

In retail, a 'core-offering' might be a company's best-selling product. A CEO might say, 'Our core-offering has always been our innovative kitchen appliances.'

Practice Scenarios

Academics

Scenario:

Despite the addition of new courses, our university excels in providing an excellent humanities program. It's what defines us best.

Response:

That's right, while having a wide variety of courses is good, our humanities program should be our core-offering.

Tech

Scenario:

We are launching a new suite of services but keeping the focus on our digital marketing tools. Let's make sure our clients understand this.

Response:

While launching new services is great, our digital marketing tools should remain our core-offering.