user-testing

Vocabulary Word

Definition

'User-testing' is about checking whether a product, like a website, gadget, or app, works well for the people who will use it. It's more than just finding bugs. It's also about understanding how intuitive it feels.

Examples in Different Contexts

In social impact campaigns, user-testing tools and resources can gauge how effectively a message resonates. A campaign manager might state, 'User-testing showed that our messaging needs a clearer call-to-action to motivate change.'

Practice Scenarios

UI-UX

Scenario:

The navigation panel of our app has a new design. We'll need to see if users find it intuitive and easy to navigate.

Response:

I'll set up user-testing sessions for our new app design. We can use the feedback to address any navigation issues.

Marketing

Scenario:

We are thinking about launching the new campaign next month. We should optimize the ad copy to target our audience better.

Response:

That sounds like a plan. Let's do some user-testing to gauge how well our audience resonates with the ad messaging.