customer-feedback-loop

Vocabulary Word

Definition

You've seen how teachers use your test results to give you ways to improve? That's kind of what a 'customer feedback loop' is. It's a process businesses use to get info from their customers, learn from it and make their service or products better.

Examples in Different Contexts

Online retailers like Amazon use customer-feedback-loops by encouraging product reviews and ratings, which in turn informs other shoppers and guides product enhancements.

Practice Scenarios

Marketing

Scenario:

The focus group has given us some food for thought on our advertising; perhaps it's time we tweaked our message.

Response:

Right, I think the customer feedback loop will help us understand our audience better. Let's revise our ad campaign strategy.

Business

Scenario:

Our recent customer survey unveiled a lot of valuable insights. We must take these into account to improve our services.

Response:

Yes, let's loop in the customer service team and use this feedback loop to better handle complaints.