usability-studies

Vocabulary Word

Definition

Usability studies involve testing a product or system to see how easy it is to use. It’s like hosting a dress rehearsal for a play to find any issues before the big opening night.

Examples in Different Contexts

For tech companies, 'usability studies' evaluate how users interact with apps or websites. A product manager could say, 'Our usability studies revealed that users found the checkout process confusing.'

Practice Scenarios

Marketing

Scenario:

We've noticed a high bounce rate on our website, particularly on the homepage. It might be an issue with the website design.

Response:

Let's invest in usability studies to help us identify what might be causing visitors to quickly exit our website.

Tech

Scenario:

There's been a sharp spike in support tickets about the new software update. It seems like it could be an issue with interface design.

Response:

It sounds like we need usability studies to better understand the user interface issues with the software update.