user-retention

Vocabulary Word

Definition

'User-retention' refers to the actions taken by a company to keep users or customers from leaving their product or service. It's like making sure a customer keeps coming back to your store.

Examples in Different Contexts

An online art class analyzing user-retention to gauge how many students continue with subsequent lessons after their initial sign-up.

Practice Scenarios

Marketing

Scenario:

The competitors' aggressive promotions are affecting our customer base. Perhaps it's time we rethink our marketing strategy.

Response:

We could potentially increase user-retention by personalizing our engagement with customers and offering them exclusive deals.

Product

Scenario:

The latest feedback suggests our product isn't meeting user expectations. Maybe we need to introduce some fresh updates.

Response:

New features that address user needs can surely boost our user-retention rates. Let's survey our users for suggestions.