user-engagement

Vocabulary Word

Definition

'User-engagement' in professional terms means how actively people use an app, website, or service. Things like visiting a site often, leaving comments, or sharing links show good engagement.

Examples in Different Contexts

In e-commerce, 'user engagement' can indicate customer interest. A marketing manager might say, 'Enhancing user engagement on our site has led to increased sales and customer loyalty.'

Practice Scenarios

Design

Scenario:

I'm noticing a lot of drop-offs on our website's checkout page. Let's brainstorm why users might not be completing purchases.

Response:

Maybe the buttons aren't very visible. A more interactive design might enhance user-engagement.

Business

Scenario:

Our sales have been lower than expected this quarter. We need a new strategy to attract customers.

Response:

The lower sales may be due to lack of user-engagement. An improved customer-service plan would likely help.