user-personas

Vocabulary Word

Definition

'User-personas' are fictional characters that represent different user types within a targeted demographic. These characters help to understand potential user behaviors and goals.

Examples in Different Contexts

An online store might have user-personas like 'Budget Shopper Betty' or 'Tech-savvy Tom' to cater promotions and user experiences specifically for those types of customers.

Practice Scenarios

Creative

Scenario:

With these new designs, we want to appeal to a wide array of users while keeping the interface as clean and intuitive as possible.

Response:

Building user-personas could be an amazing way to understand our target audience's design preferences.

Impact

Scenario:

We have a wide diversity of volunteers joining our next outreach program. Understanding their motivations and sensitivities can help us conduct a more successful campaign.

Response:

Indeed, with detailed user-personas, we can develop more personalized engagement strategies for our volunteers.