persona

Vocabulary Word

Definition

The term 'persona' is like putting on a mask, and acting as though you are a different individual. It might be a character in a novel, a user category in business, or a role you play in life.

Examples in Different Contexts

In the creative field, 'character personas' are used in storytelling and branding. A novelist might mention, 'I developed detailed character personas to make my novel's story more authentic and relatable.'

Practice Scenarios

Public-Policy

Scenario:

With the increasing concern about climate change, a leader who prioritizes green policies could directly appeal to the younger demographic.

Response:

Perhaps we can emphasize her persona as a dedicated environmental advocate to appeal to this demographic.

Tech

Scenario:

The app interface needs to be intuitive and easy to navigate. Our users won't have the time or patience for complicated instructions.

Response:

Considering our users, our persona should probably be a busy professional who values efficiency and simplicity.