customer-centric

Vocabulary Word

Definition
'Customer-centric' is a fancy way to say that a business puts its customers first. It's like if a chef makes a special menu item just because one customer really likes it.
Examples in Different Contexts
In advertising, 'customer-centric' campaigns speak directly to the target audience's values. A creative director might note, 'Our campaign's success was because we took a customer-centric approach.'
Practice Scenarios
Tech

Scenario:

The application crashes at login for several users. We may need to rethink our user experience strategy.

Response:

We should indeed focus on a customer-centric approach. Let's consider customer feedback while enhancing app performance.

Impact

Scenario:

Based on feedback, it seems our beneficiaries struggle to access the services we offer. We need a more user-friendly approach.

Response:

You're right, a customer-centric model will help us customize our services to be more accessible to our beneficiaries.

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