customer-centric

Vocabulary Word

Definition

'Customer-centric' is a fancy way to say that a business puts its customers first. It's like if a chef makes a special menu item just because one customer really likes it.

Examples in Different Contexts

In advertising, 'customer-centric' campaigns speak directly to the target audience's values. A creative director might note, 'Our campaign's success was because we took a customer-centric approach.'

Practice Scenarios

Impact

Scenario:

Based on feedback, it seems our beneficiaries struggle to access the services we offer. We need a more user-friendly approach.

Response:

You're right, a customer-centric model will help us customize our services to be more accessible to our beneficiaries.

Business

Scenario:

Our analytics show a low customer retention rate. We need to reassess our approach toward customer needs.

Response:

I agree, adopting a more customer-centric approach can offer significant improvement in retention rates.