time-to-market

Vocabulary Word

Definition

'Time-to-market' refers to the length of time it takes from a product or service concept being developed to being available for customers.

Examples in Different Contexts

In sustainability projects, a swift 'time-to-market' ensures that green products are available when the demand peaks. A sustainability consultant might note, 'Our efficient time-to-market strategies have made eco-friendly solutions more accessible.'

Practice Scenarios

Business

Scenario:

Our biggest competitor has recently launched similar products. We need to reassess our strategy.

Response:

In light of the competition, we should aim to shorten our time-to-market while maintaining the same quality.

Academics

Scenario:

Your research topic is incredibly interesting, and it is highly relevant in today's competitive business environment.

Response:

Thank you. I'm keen to understand how time-to-market influences consumer's trust in a brand.