go-to-market-strategy

Vocabulary Word

Definition

A 'go-to-market strategy' is a company's plan for how it will sell its products or services to customers. It's like a recipe for making sales: what are the ingredients and steps necessary to make customers want to buy?

Examples in Different Contexts

For an author releasing a book, the 'go-to-market-strategy' may focus on book signings and online influencers. An editor might mention, 'Our go-to-market-strategy includes partnering with popular book bloggers.'

Practice Scenarios

Tech

Scenario:

The software is practically ready. We need to decide how best to bring it to the attention of potential users.

Response:

Yes, devising an effective go-to-market strategy, including choosing the right pricing model, is our next priority.

Startup

Scenario:

It's great that we were able to develop this product. It's time to focus on getting it into the hands of customers.

Response:

Exactly, we should start working on a go-to-market strategy to reach the right audience and attract initial users.