tagline

Vocabulary Word

Definition

A 'tagline' is a memorable phrase often used in advertising to convey the main selling point or essence of a product, brand or idea. It's like a product's little catchy theme song, but with words instead of music.

Examples in Different Contexts

In film promotion, a 'tagline' sparks curiosity. A film director might note, 'The tagline for our movie intrigues viewers and hints at the central plot twist.'

Practice Scenarios

Design

Scenario:

This contemporary art exhibition is all about breaking boundaries and challenging the norm. We need to capture that dynamism in a phrase that resonates.

Response:

What do you think about 'Beyond Boundaries' for the exhibition's tagline?

Product

Scenario:

Our new product line is focused on eco-friendly, recyclable materials. We must communicate that respect for the environment in a powerful way.

Response:

I propose 'Embrace the Green,' as the tagline for our new eco-friendly product line.