tagline

Vocabulary Word

Definition

A 'tagline' is a memorable phrase often used in advertising to convey the main selling point or essence of a product, brand or idea. It's like a product's little catchy theme song, but with words instead of music.

Examples in Different Contexts

For advocacy groups, a 'tagline' succinctly conveys mission. An NGO leader might express, 'Our tagline encapsulates our drive to empower communities globally.'

Practice Scenarios

Branding

Scenario:

We are launching a new fitness brand, aiming to inspire people to unlock their potential, and we need to distill that message into a catchy phrase.

Response:

'Unleash Your Power' - How about this as the tagline for our brand?

Design

Scenario:

This contemporary art exhibition is all about breaking boundaries and challenging the norm. We need to capture that dynamism in a phrase that resonates.

Response:

What do you think about 'Beyond Boundaries' for the exhibition's tagline?