brand

Vocabulary Word

Definition

A 'brand' is not just a name, symbol or design that identifies a product; it's also about the feeling or image people have in mind when they think about a specific product, service, or company. Like when you think 'Apple', you might think 'high-tech' or 'innovative'.

Examples in Different Contexts

In corporate strategy, 'brand' pertains to the company's reputation and image. A brand manager might emphasize, 'Our brand stands for quality and reliability, which we must consistently uphold.'

Practice Scenarios

Marketing

Scenario:

We're developing a new product line and need to ensure that it aligns with our company's image and values.

Response:

Agreed. The new product line should reflect our brand's commitment to quality and sustainability.

Design

Scenario:

This latest design seems inconsistent with our previous work. How about we revisit our brand's design guidelines?

Response:

You're correct. I'll revisit our brand guidelines and revise the design to maintain consistency.