brand

Vocabulary Word

Definition

A 'brand' is not just a name, symbol or design that identifies a product; it's also about the feeling or image people have in mind when they think about a specific product, service, or company. Like when you think 'Apple', you might think 'high-tech' or 'innovative'.

Examples in Different Contexts

In the tech industry, a 'brand' signifies a tech product's identity. A tech entrepreneur could note, 'Our brand is recognized for cutting-edge innovation in AI solutions.'

Practice Scenarios

Marketing

Scenario:

We're developing a new product line and need to ensure that it aligns with our company's image and values.

Response:

Agreed. The new product line should reflect our brand's commitment to quality and sustainability.

Tech

Scenario:

Consumer feedback on our latest device is mixed. We need to maintain our high standards of innovation and quality.

Response:

We should absolutely stick to our brand promise of delivering innovative and quality products.