mission-statement

Vocabulary Word

Definition

A 'mission statement' is a public promise made by an organization which mentions the aims and values that they hold dear. It helps guide the decisions and actions that they take.

Examples in Different Contexts

For creative agencies, a 'mission-statement' can express artistic vision. An art director might share, 'Our mission-statement is to tell authentic stories through visual design.'

Practice Scenarios

Technology

Scenario:

With the continuous rise in AI technologies, we should highlight how our product can improve daily life, in our core philosophy.

Response:

Definitely. Our mission statement should embody how our AI technology can revolutionize day-to-day life experiences.

Business

Scenario:

Our company’s key values center around synergizing human ability with technological advancements. It needs to be reflected in our mission.

Response:

Completely agree. We can encapsulate that in our mission statement to reflect our commitment towards combining human ingenuity with technology.