revenue

Vocabulary Word

Definition

'Revenue' is the total income a business generates from its operations, typically from the sale of its products or services. It's like the total earnings of a shop before any expenses like rent or salaries are subtracted.

Examples in Different Contexts

In social enterprises, 'revenue' generation is crucial to fund social impact initiatives. A social entrepreneur might state, 'Diversifying our revenue streams is imperative to ensure consistent funding for our projects and amplify our impact on the community.'

Practice Scenarios

Marketing

Scenario:

Our recent marketing campaign has been very successful at drawing in new customers.

Response:

Right, the increase in customers has led to a significant rise in our revenue.

Business

Scenario:

Sales are increasing, and there's a clear opportunity for growth in our target market.

Response:

Absolutely, but we should also keep an eye on our expenses to ensure our revenue isn't negated.