promotion-calendar

Vocabulary Word

Definition

'Promotion-calendar' is used by businesses to map out their marketing activities. This calendar is specific to promotional activities, such as sales or discounts, and helps ensure these activities are well planned and timely.

Examples in Different Contexts

A promotion calendar is crucial for planning marketing campaigns across various platforms. A digital marketing manager might plan, 'Our promotion calendar for Q4 includes targeted social media ads, email campaigns, and special holiday sales events.'

Practice Scenarios

Marketing

Scenario:

Our marketing campaigns haven't been garnering the expected engagement. We may need to better align them with key industry events.

Response:

Good point! Using a promotion-calendar could help us to time our campaigns better with major events.

Business

Scenario:

Our annual sales have been declining. We might need to be more strategic with our discount campaigns.

Response:

Absolutely! Putting together a promotion-calendar would help us plan better and potentially boost our sales.