launch-plan

Vocabulary Word

Definition

A 'launch plan' is more than just throwing a party to celebrate a new product. It's a detailed strategy, outlining how a company will market and sell a new product or service. The main goal is to make sure that customers know about this new thing and want to buy it.

Examples in Different Contexts

In the startup world, a 'launch plan' is critical for getting a new business or product off the ground. A startup founder might explain, 'The launch plan involves securing partnerships, creating buzz through social media, and ensuring product readiness for market entry.'

Practice Scenarios

Marketing

Scenario:

The campaign rollout is scheduled for next week. We need to make sure all elements work coherently, spotlighting our core message effectively.

Response:

Yes, we should revisit our launch plan to ensure consistency and alignment with our core message.

Tech

Scenario:

Our new software is ready for market, but there's a lot of competition. We need to make sure we debut it in a way that stands out.

Response:

Absolutely, let’s draft a comprehensive launch plan that optimizes our product's visibility against competitors.