content-calendar

Vocabulary Word

Definition
A 'content calendar' is a scheduling tool for planning out when and where you'll post content online. It helps keep posts organized and makes sure everything goes out when it should.
Examples in Different Contexts
In social media strategy, a 'content calendar' aids in planning out posts, campaigns, and engagement activities in advance. A social media manager might note, 'Utilizing a content calendar allows us to align our social media efforts with upcoming promotions and events.'
Practice Scenarios
Business

Scenario:

Our Facebook and LinkedIn posts don't seem to be resonating with our target audience. Could we review the strategy, please?

Response:

Let's use the content calendar to schedule posts during the optimal times for our target audience.

Impact

Scenario:

Our upcoming environmental awareness campaign needs a bit more visibility. Do we have any resources we can use to help promote it?

Response:

Let's use the content calendar to plan the promotion of our campaign well in advance. This will give us more visibility.

Related Words
content-timelinescontent-schedulingpublication-calendareditorial-schedulingcontent-planningsocial-media-strategysocial-media-planningpromotion-calendar