content-management

Vocabulary Word

Definition

Think of 'content-management' as the art of handling and organising any kind of online material, such as text, multimedia and applications. It's like archiving digital files while keeping them accessible and organized.

Examples in Different Contexts

In marketing, 'content management' is key to engaging customers. A marketing director might say, 'Our content management strategy aims to consistently provide valuable and relevant information to our audience.'

Practice Scenarios

Business

Scenario:

Our digital marketing approach relies heavily on the website. We need to ensure it's up-to-date with relevant and engaging content.

Response:

Absolutely, a solid content management platform would allow us to keep our website updated and tailored to our audience.

Creative

Scenario:

We have a vast amount of digital assets that aren't being utilized effectively. It’s time we made the most of these resources.

Response:

Yes, we should improve our content management practices to capitalize on our existing digital assets.