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Motif  
Level
Associate
'Motif' is a repeated pattern, theme, or idea in a creative work. It can be a symbolrepresents something else or conceptidea that keeps appearing. It adds depth and meaning to the work.
Context
Business
In branding, a 'motif' can be a design or symbol used consistently across a company's products. A brand strategistworks on positioning brands might say, 'We've decided the hummingbird will be the central motif in our logo design.'

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