minimum-viable-product

Vocabulary Word

Definition

'Minimum-viable-product' is when you create an early version of a product, like a software or an app, with just enough features to be used by early users, and allows you to learn what you need to improve.

Examples in Different Contexts

An author could release an MVP of a book, such as a few chapters or a summary, to gauge reader interest before completing the entire manuscript.

Practice Scenarios

Marketing

Scenario:

We want to engage early adopters and get their feedback. We should consider launching with only our most potent element.

Response:

Absolutely, launching a minimum viable product will help us understand our strengths and areas that need enhancement based on real user feedback.

Business

Scenario:

Our startup needs to identify the critical features for our app. We should focus on keeping it simple initially.

Response:

That's a great point. Let’s prioritize developing an MVP so we can test the market and gather data.