influencer

Vocabulary Word

Definition

An 'influencer' is someone who uses social media platforms to express their opinions or share their favorite products, influencing their followers' perspectives and even purchasing decisions. Think, a fitness enthusiast promoting a new health supplement on YouTube.

Examples in Different Contexts

A fashion blogger with a million followers posting about their favorite new clothing line is an example of an 'influencer' in action.

Practice Scenarios

Marketing

Scenario:

Our competitor's engagement rates have spiked remarkably after their recent collaboration. We might need a new marketing method to keep up.

Response:

We should consider influencer marketing. An influencer's endorsement can significantly boost our product's appeal.

Technology

Scenario:

That new smartphone is getting a lot of buzz, especially with its advanced features. It's definitely a must-have for tech enthusiasts.

Response:

A positive review from a tech influencer could potentially spike sales and enhance our product's reputation.