influencer

Vocabulary Word

Definition

An 'influencer' is someone who uses social media platforms to express their opinions or share their favorite products, influencing their followers' perspectives and even purchasing decisions. Think, a fitness enthusiast promoting a new health supplement on YouTube.

Examples in Different Contexts

A fashion blogger with a million followers posting about their favorite new clothing line is an example of an 'influencer' in action.

Practice Scenarios

Technology

Scenario:

That new smartphone is getting a lot of buzz, especially with its advanced features. It's definitely a must-have for tech enthusiasts.

Response:

A positive review from a tech influencer could potentially spike sales and enhance our product's reputation.

Business

Scenario:

Our company's reach in the market seems to be prevailing. We should consider collaborating with individuals who can uplift brand visibility.

Response:

Engaging an influencer seems like a good idea. Their link with the audience could help amplify our brand’s reach.