film-marketing

Vocabulary Word

Definition

Film marketing refers to all the efforts and actions taken to get people interested in a new movie. This may include trailers, posters, interviews and special events.

Examples in Different Contexts

For an international release, 'film marketing' must consider cultural differences and localization. A global marketing strategist might note, 'Our film marketing strategy is tailored to each region, ensuring our messaging resonates with local audiences.'

Practice Scenarios

Business

Scenario:

We have a big budget action movie on our hands. Let's discuss how we can maximize its reach and influence.

Response:

Let's invest in extensive film marketing, including high-profile premieres, celebrity endorsements, and a global press tour.

Creative

Scenario:

Our film has a distinctive style and message. How can we convey this to potential viewers effectively and creatively?

Response:

We could set a film marketing campaign that emphasizes the unique style through visually striking posters and trailers.