film-marketing

Vocabulary Word

Definition

Film marketing refers to all the efforts and actions taken to get people interested in a new movie. This may include trailers, posters, interviews and special events.

Examples in Different Contexts

For an international release, 'film marketing' must consider cultural differences and localization. A global marketing strategist might note, 'Our film marketing strategy is tailored to each region, ensuring our messaging resonates with local audiences.'

Practice Scenarios

Technology

Scenario:

Our young viewers are very active online. What digital strategies can we use to tap into their circles?

Response:

I suggest a strong film marketing presence on social media, engaging influencers and leveraging viral trends to spread the word about our movie.

Business

Scenario:

We have a big budget action movie on our hands. Let's discuss how we can maximize its reach and influence.

Response:

Let's invest in extensive film marketing, including high-profile premieres, celebrity endorsements, and a global press tour.