event-theming

Vocabulary Word

Definition

'Event-theming' is creating a particular concept or subject for an event which will be reflected in its decor, dress code, food, & entertainment. Imagine a Halloween party with scary decorations and costumes.

Examples in Different Contexts

For marketing events, 'event theming' can be used to strengthen brand identity. A marketing manager might suggest, 'Incorporating our brand colors and logos into the event theming will make the brand experience more immersive for attendees.'

Practice Scenarios

Branding

Scenario:

For this rebrand, our new minimal aesthetic needs to be consistent throughout the launch event. It'll be great to have concept ideas on this.

Response:

Why don't we use 'Less is More' as the event-theming for this rebrand launch?

Business

Scenario:

Our next product launch is an eco-friendly smartphone. We need to brainstorm ideas to reflect this aspect throughout the event.

Response:

Perhaps we could use green energy and sustainability as our central event-theming strategy.