event-theming

Vocabulary Word

Definition

'Event-theming' is creating a particular concept or subject for an event which will be reflected in its decor, dress code, food, & entertainment. Imagine a Halloween party with scary decorations and costumes.

Examples in Different Contexts

In corporate events, 'event theming' sets the tone and enhances the event's objectives. A corporate event coordinator might state, 'Our event theming this year focuses on innovation, featuring futuristic decor and interactive tech displays.'

Practice Scenarios

Business

Scenario:

Our next product launch is an eco-friendly smartphone. We need to brainstorm ideas to reflect this aspect throughout the event.

Response:

Perhaps we could use green energy and sustainability as our central event-theming strategy.

Branding

Scenario:

For this rebrand, our new minimal aesthetic needs to be consistent throughout the launch event. It'll be great to have concept ideas on this.

Response:

Why don't we use 'Less is More' as the event-theming for this rebrand launch?