demographic

Vocabulary Word

Definition

When you talk about a 'demographic', you're referring to specific characteristics of a population. It's the kind of information that can be used in research or marketing like age, sex, education level, income, and more.

Examples in Different Contexts

In market research, understanding 'demographics' is crucial. A business consultant might advise, 'To expand our brand, we need to target the younger demographic.'

Practice Scenarios

Academics

Scenario:

Our initial results are suggesting a significant disparity in the study outcomes by geographical location. Perhaps we need to widen our research sample.

Response:

That's a valid point. By including a broader demographic in our research, we can shed light on regional disparities.

Business

Scenario:

We've finished our customer research and found some interesting trends. I think shifting our focus to a different age group might prove beneficial.

Response:

Agreed. Based on our research, the demographic group with the highest purchasing power seems to be millennials. Could we revisit our marketing strategy accordingly?