target-audience

Vocabulary Word

Definition

'Target audience' is about who you're trying to speak to or reach with your product, service, or message. It's who you think will be most interested in what you have to offer.

Examples in Different Contexts

For a mobile game designed for kids aged 5-10, the 'target-audience' would be children within that age range and potentially their parents who make purchase decisions.

Practice Scenarios

Business

Scenario:

Considering the product we're developing, who do you believe will be the most likely buyers?

Response:

In my opinion, our target audience is price-conscious millennials looking for high-quality, sustainable products.

Creative

Scenario:

As we brainstorm ideas for this film script, who are we envisioning this movie for?

Response:

We should aim to appeal to our target audience of young adults who enjoy mystery thrillers.