target-audience

Vocabulary Word

Definition

'Target audience' is about who you're trying to speak to or reach with your product, service, or message. It's who you think will be most interested in what you have to offer.

Examples in Different Contexts

If a company sells luxury watches, their 'target-audience' might be affluent individuals who value high-end fashion accessories.

Practice Scenarios

Marketing

Scenario:

Are there specific characteristics or preferences that we should consider while planning our next marketing campaign?

Response:

Considering our target audience's online behavior, utilizing influencer partnerships and social media ads might give us better reach.

Creative

Scenario:

As we brainstorm ideas for this film script, who are we envisioning this movie for?

Response:

We should aim to appeal to our target audience of young adults who enjoy mystery thrillers.