niche

Vocabulary Word

Definition

'Niche' is a term you would use to define an area or topic that is shapely focused on special interests, activities, or characteristics. It’s like a specialty in a broad field.

Examples in Different Contexts

In app development, a 'niche' app serves a specific user base. A product manager might assert, 'Our app fills a niche in the market for bilingual education resources.'

Practice Scenarios

Business

Scenario:

Our brand needs to differentiate itself from competitors. Have you considered focusing on a specific market?

Response:

Absolutely. We should identify a niche market where we can provide unique value and target our offerings effectively.

Tech

Scenario:

We need to assess our product's unique selling proposition. Can we serve a certain user group more effectively?

Response:

Identifying a niche user group and tailoring our product to meet their specific needs could enhance our market position.