crm-systems

Vocabulary Word

Definition

A CRM system is a tech tool used by businesses to manage their interactions and relationships with customers. It keeps track of customer data, support sales management, and does many more.

Examples in Different Contexts

For e-commerce, 'CRM systems' play a vital role in understanding customer behavior and preferences to tailor online shopping experiences. An e-commerce manager might discuss, 'Utilizing CRM systems helps us analyze customer data to personalize offers and recommendations, boosting sales and customer retention.'

Practice Scenarios

Business

Scenario:

With the influx of new clients and our expanding product range, keeping track of all customer interactions is becoming daunting.

Response:

Maybe we should consider investing in a CRM system. It could help us manage customer interactions and cross-sell more effectively.

Marketing

Scenario:

We need to make our marketing campaigns more targeted and personalized, but we're struggling to get a comprehensive understanding of our customer behaviors.

Response:

I think a CRM system is what we need. It can offer useful insights into customer behavior and assist in developing targeted marketing campaigns.