customer-acquisition

Vocabulary Word

Definition

The term 'customer-acquisition' refers to the strategies and activities a company employs to gain new customers. This could include stuff like advertising, promotions, or even word-of-mouth referrals.

Examples in Different Contexts

In startup growth, 'customer acquisition' is crucial for expanding the customer base and increasing revenue. A startup founder might mention, 'Our early-stage customer acquisition efforts are centered on leveraging influencer partnerships and content marketing to build brand awareness.'

Practice Scenarios

Business

Scenario:

We're rolling out a new initiative to boost our retail traffic. It's crucial to get insights into customer behavior and preferences.

Response:

That's a great point. Maybe we could use customer surveys as a part of our customer-acquisition strategy to better understand their preferences.

Marketing

Scenario:

Our optimized ad campaign seems to be faring well. We should start considering how we can capitalize on this momentum.

Response:

Absolutely. I believe focusing on content marketing can boost our customer-acquisition efforts and maintain this positive trend.