client-acquisition

Vocabulary Word

Definition

'Client-acquisition' is when a business aims to win over new customers or clients. It's a sleeker term for getting new people to buy from you and maintaining a continuous flow of new clients.

Examples in Different Contexts

In sales strategy, 'client acquisition' refers to the process of gaining new clients or customers for a business. A sales manager might say, 'Our client acquisition strategy focuses on targeted marketing campaigns and personalized outreach to potential customers.'

Practice Scenarios

Finance

Scenario:

We've seen a good response from our recent simplification of the account setup process. Maybe we should see how to leverage this further.

Response:

That's a good point. We should focus more on delivering a better acquisition experience for new clients.

Marketing

Scenario:

There's a growing trend of shifting to online platforms. We may need to revise our marketing strategies.

Response:

Absolutely, shifting to online advertising could lower our client-acquisition cost.