corporate-vision

Vocabulary Word

Definition

'Corporate-vision' is a strategic statement about a company's long-term goals. It's like a north star, guiding the direction and decision making of a company in achieving its dream future.

Examples in Different Contexts

The corporate vision serves as a guiding principle for decision-making and strategic planning, ensuring all efforts are aligned with the company's ultimate goals. A strategic planner might explain, 'Our corporate vision guides our decisions, ensuring we consistently work towards enhancing customer experience and value.'

Practice Scenarios

Business

Scenario:

As we formulate our business plan, it's essential to consider our deep-seated objectives and values.

Response:

Absolutely, our corporate vision should be the cornerstone of our business plan to ensure our strategies bring us closer to our goals.

Marketing

Scenario:

We need to align our marketing message with our core values and ambitions for this brand.

Response:

Yes, reflecting our corporate vision in the marketing message will ensure greater brand alignment and effective communication.