bottom-line

Vocabulary Word

Definition

'Bottom-line' represents the key outcome, impact, or cost of a decision or process. Imagine it as the 'after all is said and done' point where everything comes together to make a specific end result.

Examples in Different Contexts

In social impact, 'bottom-line' refers to the ultimate effect of an initiative. A non-profit leader might explain, 'The bottom-line of our project is to reduce homelessness.'

Practice Scenarios

Accounting

Scenario:

Our Q1 report shows a significant improvement in the gross profit. The decision to cut costs is paying off.

Response:

Indeed, the measures we took have positively impacted our bottom-line.

Marketing

Scenario:

This advertising campaign has garnered a lot of positive attention. Our brand recognition has never been higher.

Response:

That's certainly been a win for our branding, and it's boosted our bottom-line as well.