content-planning

Vocabulary Word

Definition

'Content planning' is making a strategic plan to make and share written, visual or audio content. It involves deciding what to create, who to target it, and when to distribute it.

Examples in Different Contexts

Content planning in editorial contexts involves scheduling articles, features, and other content to ensure a balanced and timely publication. An editor might discuss, 'Our content planning is detailed and forward-looking, aimed at covering a diverse range of topics that resonate with our readers.'

Practice Scenarios

Tech

Scenario:

Our users are struggling to understand our new software update. There might be a need to create more user-friendly content.

Response:

I agree. Our content planning for the next release should focus on easy-to-understand tutorials and step-by-step guides.

Impact

Scenario:

Our campaign for decreasing plastic waste isn't getting the anticipated response. Maybe we need to rethink our messaging strategy.

Response:

You're right. We should reconsider our content planning to create messages that inspire action and evoke emotional response.