competitive-landscape

Vocabulary Word

Definition

In business, the 'competitive landscape' is a thorough view of your competitors. It includes who they are, what they offer, and how they perform, and it's crucial for making good strategy decisions.

Examples in Different Contexts

For sustainable fashion brands, the 'competitive-landscape' might evaluate brands like Patagonia, Everlane, and Stella McCartney, focusing on their sustainability practices, product lines, and brand messaging.

Practice Scenarios

Tech

Scenario:

Recent tech trends indicate a significant shift towards AI. How does that impact our product development?

Response:

Considering the competitive landscape, we're incorporating more AI capabilities in our product to stay ahead of the curve.

Academics

Scenario:

Our research team is lagging in comparison to other institutes. How can we increase our pace and be at par in the current academic environment?

Response:

We are focusing on collaborative research projects to bolster our presence in the competitive landscape of our field.