potential

Vocabulary Word

Definition
'Potential' refers to the latent capabilities or qualities that could be developed to become useful or admired. It’s like having an unused gift or talent that can be cultivated or grown into something significant.
Examples in Different Contexts
In the creative field, 'creative potential' highlights an individual's ability to produce innovative and groundbreaking work. A creative director might note, 'This artist has tremendous creative potential.'
Practice Scenarios
Creative

Scenario:

There's some interesting feedback about the conceptual design. It resonates well with our mission and vision, but needs some fine-tuning to make it just right.

Response:

I agree. The design has potential and just needs a bit of refining to totally capture our brand's essence.

Business

Scenario:

Looking at the current trends, we can expect significant growth in the sustainable products market. It might be a good idea to consider this arena for our next product launch.

Response:

Considering the potential of the sustainable products market, it seems like a viable direction for our next venture.

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