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Pivot

Level

Associate

The word 'pivot' is like changing directions quickly, kind of like a basketball player pivoting on one foot to move around the courta place where games are played.

'Pivot' usually means making a fundamentalbasic, primary change to a strategya plan of action or approach after it isn't working out. Think of it as the sudden turn in your plans.

'Pivot' refers to the strategic decision to significantly alter the direction or focus of a company, product, or service. It denotes a sharp shift, often as a result of identifying a more lucrative or feasiblepossible, doable market, or responding to unforeseenunexpected challenges.

Context

Business

In the business world, 'pivot' often refers to a company changing its business modelhow a company earns money or target market. For instance, a CEO might state, 'We have decided to pivot from B2Bbusiness-to-business to a B2Cbusiness-to-consumer business modelhow a company earns money due to market feedbackresponses from the target audience.'

In creative industries, a 'pivot' might involve an artist or designer shifting their creative direction based on feedback. A creative director might say, 'In response to critical feedbackconstructive criticism, I've decided to pivot the campaignproject with an objective direction.'

In technology, 'pivot' can refer to a shift in the direction or focus of a software or hardware project. A lead developerprimary person in-charge might say, 'Our team had to pivot the software development after realizing the users' requirementsneeds had changed.'

Within the realm of social impact, 'pivot' might refer to adjustment in campaign strategies based on the response from recipients. A program manager might say, 'We've decided to pivot our youth outreachextend services or resources strategy to better engageattract attention the local community.'

Practice in Professional Context

Listen to the given audio and respond using 'pivot'.

characters: 0 [ 60 - 240 ]

Here is a hint. Listen after submitting your response.