big-picture

Vocabulary Word

Definition

'Big picture' refers to the entire scope or larger perspective of a situation or issue, as opposed to focusing on the small details. It's about taking a step back to see everything together.

Examples in Different Contexts

In global conservation efforts, 'big-picture' approach is vital. An environmental strategist could argue, 'Protecting this species has a big-picture impact on the ecosystem’s health.'

Practice Scenarios

Business

Scenario:

With our company’s recent acquisition, we've expanded beyond our original niche. How do we capitalize on that?

Response:

Let's identify the synergies and gaps between our original business and the acquired one to understand the big picture.

Creative

Scenario:

We have a myriad of ideas for the campaign. But the core brand message seems to be getting lost somewhere.

Response:

I think we should review our creative brief once more to align all ideas with the big picture of our brand story.