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Double Down  
Level
Associate
'Double-down' is when you become even more committeddedicated, loyal or determined about something, especially if it's risky. It's like choosing to run faster during a race when you're already running out of breath.
Context
Business
In marketing, 'double-down' can refer to investing more resourcesmaterials, money, staff, and other assets into a particular strategy, even if it's risky. For example, a marketing manager might say, 'Despite the initial lack of interest, we decided to double-down on our social media campaignplanned activities to achieve a goal.'

Practice Professional Conversation

Listen to the given audio and respond using 'double-down'.
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