behavioral-segmentation

Vocabulary Word

Definition

'Behavioral Segmentation' is a marketing term used to divide a market into groups based on behavior. For example, it may mean dividing consumers by their shopping habits— like online or in-store shoppers.

Examples in Different Contexts

In e-commerce, behavioral segmentation is used to personalize shopping experiences by analyzing browsing and buying behaviors. An e-commerce manager might discuss, 'We use behavioral segmentation to recommend products that match our customers' previous interactions and preferences.'

Practice Scenarios

Technology

Scenario:

We are aware that the software's user interface isn't very intuitive. Modifications are required to ensure better usability.

Response:

Our behavioral segmentation suggests simplifying the interface. Maybe a more user-friendly design can enhance the overall user-experience.

Business

Scenario:

'Our latest survey highlights a significant preference towards our digital products. This offers an opportunity to refocus our strategy.'

Response:

The behavioral segmentation data indeed suggests a growing popularity of our digital products. We should consider re-allocating resources accordingly.