As a Digital Marketing Associate at Cosmos Media, part of my role involves developing and implementing effective SEO strategies to enhance our clients' content visibility and ranking. This involves conducting thorough keyword research using tools like Ahrefs and Moz to gain insights into trending keywords and keyword difficulty.
Post the research stage, we incorporate these keywords into our clients' web content, taking into account analytics data to refine the approach continually. Another integral SEO strategy we employ is backlinking. Using tools such as BuzzSumo, we locate authoritative websites within the client's industry and try to secure backlinks from them to improve our client's website credibility and visibility.
Through these concerted efforts, we've managed to improve our clients' website rankings substantially, with some clients' sites moving up by more than 50 positions for targeted keywords within a few months, leading to a surge in organic traffic and engagement rates.