In my role as a Media Manager at MediaLab, I was in charge of coordinating various cross-platform content strategies. I worked closely with our content creation teams to unify our messaging across online, social, print, and broadcast media.
One of our annual campaigns, 'Life Reimagined', was targeted at different demographic segments using respective preferable mediums. Analytical tools like Google Analytics, Buffer, and TweetDeck assisted in identifying our target audience's behaviors and preferences. Armed with this data, we tailored content that was apt for each platform yet consistent with our central message.
Communication tools like Slack and Asana were crucial for our team to streamline workflows, monitor progress, and synchronize cross-platform releases. These tools ensured smooth implementation and seamless collaboration across all parties involved.
The campaign was a success, yielding a 30% increase in our customer engagement rates across all platforms. It demonstrated the power of alignment, adaptability, and coherence in managing cross-media collaborations.