Can you provide examples of when you leveraged team collaboration to define and execute a successful social media campaign?

How To Approach: Associate

1. Outline your current role and collaboration with other departments.
2. Describe a particular social media campaign.
3. Explain how the team worked together to create and implement the campaign.
4. Share the results and impact of the campaign on business objectives.

Sample Response: Associate

As a Social Media Manager at XYZ Agency, I regularly collaborate with diverse teams to strategize and roll out effective social media campaigns for our clients. A standout instance was our work for a B2B client looking to expand their LinkedIn presence. In this case, our creative, sales, and marketing teams worked together to devise an engaging LinkedIn campaign intended to connect with business owners and directors directly.

I coordinated with the team to develop a content calendar, create targeted messaging, and optimize posting times to maximize engagement. Our sales team, in turn, monitored engagement and followed up with leads generated through the campaign. This collaborative effort led to a 50% increase in the client's LinkedIn follower base, a 30% rise in engagement rates and numerous leads for the sales team to pursue.