From my experience as a Content Manager with XYZ Media agency, one project that stands out was our campaign for ABC, a skincare brand. The objective was to promote their new range of organic products via an interesting narrative across different media platforms, targeting a younger audience who are environmentally conscious.
We developed an overarching theme of “Nature’s Care for Your Skin”. Stunning product photography was used in print ads and outdoor billboards. We produced engaging video content for Youtube and Facebook that told stories about the natural ingredients used and how they benefit the skin. At the same time, we utilized audio mediums like podcast ads, where we had popular skincare influencers discussing the benefits of going natural with their skincare routines.
Coordinating with the design, video production, social media and influencer marketing teams, we were able to create a consistent branding narrative across all platforms. This strategy led to an increase in brand recognition among our target demographic, a boost in product sales, and positive feedback on our social media.