As a Marketing Associate at TechBroad, almost 50% of my work surrounds SEO. My main task involves continuous optimization of our company's website and blog to align with SEO best practices. I regularly undertake keyword research using tools like SEMrush and Moz, guiding content creation to rank well on search engines.
One of my successful strategies was restructuring our website's architecture to improve site navigation and reduce bounce rates. I also initiated the creation of backlinks from authority websites through guest blogging and partnerships. As a result, our website's organic search traffic increased by 40% over six months, leading to higher visibility and customer engagement.