As an SEO consultant in a digital marketing agency, keeping up with the latest SEO trends is indeed crucial. I have adopted a multi-faceted approach to stay informed about the latest changes.
First, I maintain an active subscription to industry-leading SEO blogs like Search Engine Journal and SEMrush. They provide reliable information about algorithm updates, emerging SEO strategies, and the general landscape.
Second, I actively participate in SEO forums and online communities, such as SEO Chat and Webmaster World. These communities often provide the first-hand experience of new SEO techniques and algorithm changes.
Lastly, I believe in continuous learning. I maintain my Google Analytics and Google Ads certifications and have completed specialized SEO courses at Moz Academy. I also attend SEO webinars regularly to keep my knowledge current and relevant.