As a Marketing Associate at TechNova Solutions, I have been responsible for driving our email marketing campaigns. One of my major projects was to increase product awareness and customer engagement through a series of personalized emails. We utilized automation tools like HubSpot and Salesforce for campaign management, audience segmentation, and performance tracking.
One strategy we employed was behavioral email marketing, tailoring our content based on the user's interaction with our online platforms. Through rigorous A/B testing and analyses of key metrics, we were able to refine our strategies, ultimately improving our campaign's conversion rates. For example, we introduced a re-engagement campaign targeting dormant users, which resulted in a 15% increase in our email engagement and a 10% lift in conversion. My experience has shown me that data-driven decisions, customer segmentation, and personalization are critical factors in creating effective email marketing campaigns.