As an Associate Producer at MediaVertus, we continuously evaluate and integrate new media technologies to enhance our production value and audience engagement. Alongside assessing the tech for its innovation and uniqueness, we also conduct a thorough analysis of the new tech’s cost-effectiveness, ease of implementation and potential market impact.
One of our significant milestones in technology adoption was the integration of augmented reality (AR) into our news segments. It was a calculated risk, given the novelty of the technology at the time. However, the increased level of engagement and positive responses from the viewers validated our decision.
The AR technology allowed us to bring more interactive news segments, providing more depth and dimension to our coverage and turning a one-way news segment into a two-way interactive experience. The viewership ratings increased dramatically, providing a strong return on investment for the organization. This success emphasized the potential of integrating new media technologies in our industry and also the importance of a thorough appraisal process.